Nike-Sponsored Russian Track Athletes Under Investigation For Doping – Footwear News
London Olympics: Other shoe has dropped in Nike vs. Adidas tussle - Los Angeles Times
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nike's ambush marketing at the london 2012 games through the use of colour
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Olympics 2012: Nike plots ambush ad campaign | Marketing & PR | The Guardian
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
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London 2012 Olympics will not take legal action over Nike ad campaign | Advertising | The Guardian
Nike trainers steal the show at Olympics | ELLE UK
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
foot talk: Nike Volt: Shocking successful ambush marketeering?
Brazil Nike London 2012 Olympics Kits - FOOTBALL FASHION
Green Park, London, UK. 29th July 2012. Nike use a 'sports' theme to coincide with the London 2012 Olympics. Accused of 'ambush' marketing the adverts were deemed not to have infringed their
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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Not an Official Sponsor, Nike Still Gets More Attention Than Adidas at Olympics - Bloomberg
Nike Flyknit Trainer+ marathon shoes unveiled ahead of London 2012 | T3
How Nike outplayed Adidas in London Olympics 2012 | Nike vs Adidas | Business Case Studies - YouTube
Nike at 2012 London Olympic Games | Niche | The Marketing Club of IIM Ahmedabad
Nike takes marketing gold with neon-yellow shoes
Summer Olympics 2012 : How Nike emerged as the ultimate winner despite not being the title sponsor?
