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Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
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London Olympics 2012: Stella McCartney designed Team GB kit revealed | LDNFASHION
London Olympics 2012 - Ancona + Associates
Olympics sportswear by Adidas made in 'sweatshop' conditions – reports | Olympic Games 2012 | The Guardian
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Adidas London Olympics 2012 Adidas T Shirt | Grailed
The Olympics Just Doesn't Get Social Media | WIRED
Olympic Games London 2012 - Hoodie – golaçokits
London 2012: Ambush Ads Take On Official Sponsors as Olympics Begins – The Hollywood Reporter
Tom Daley of Team GB at the adidas Olympic Media Lounge at Westfield... News Photo - Getty Images
Nike, Adidas claim victory in the battle of Olympics marketing glory - oregonlive.com
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Official Team GB 2012 Olympic Kit by Adidas and Stella McCartney - Mirror Online
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Adidas reissues classic trainers as London 2012 Team GB range - Retro to Go
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