![Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar](https://ai2-s2-public.s3.amazonaws.com/figures/2017-08-08/cb57b18457df1ce133162a886bc9cd6affd2d8e3/7-Figure3-1.png)
Figure 3 from How archetypal brands leverage consumers' perception: A qualitative investigation of brand loyalty and storytelling | Semantic Scholar
Patchway Create - Brand Archetype - THE HERO Their goal is to exert mastery in a way that improves the world and become as competent as possible | Facebook
Graphically Hip - Next brand archetype is The Hero! Is this archetype most like your brand or a brand you know? #brand #brandarchetype #branding #hero #marketing | Facebook
![Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila Brand Archetypes - from Outlaw to Magician, Hero to Caregiver and the Link to Your Business Strategy | Cristina Danila](https://cristinadanila.com/wp-content/uploads/2020/05/Pic2-1024x723.png)